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Sputnik Vodka’s recipe may date back half a century but our marketing is completely modern. We believe marketing should be brave, creative, take risks and genuinely give something back to our consumers. The spirit of exploration that was the inspiration for our Sputnik is at the heart of our brand strategy. In all of our marketing we offer our consumers a chance to explore life from another point of view and give them genuine Russian experiences. Our activities range from online viral activity, product placement and advertising, to special Sputnik events. We have devoted substantial resources to marketing in 2004 with one million pounds allocated to bring Sputnik to western audiences. |
