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LENNY MUSATOV
Marketing Director
Lenny Musatov joined the Russian Vodka House with over 10 years of marketing experience. Musatov’s main priority is to oversee International Marketing of Sputnik Vodka.
Lenny Musatov was born in Moscow into a family of diplomats with his father and grandfather leading established careers in the Foreign Office. He spent his first 12 years in Budapest, Hungary receiving a solid formal education. Breaking family tradition he then attended Moscow State University graduating with a degree in Economics and International Marketing. He then moved further a field and continued his study of marketing by pursuing a degree at the University of New York in America. Used to a life of international affairs, Musatov has travelled widely and worked in a variety of countries including Italy before settling in London.
Musatov began his career with Telecom Italia in Moscow, where his responsibilities included overseeing marketing of new telecommunications products and services. Musatov then joined Dun & Broadstreet, heading up ad hoc market research. His progress continued with Mars Confectionery through various positions and geographies. He had responsibility for NPD marketing and new brand launches and worked with McKinsey and Bain on a number of strategic projects. |
